A global consumer brand is looking for a Director of International Websites to own its direct-to-consumer (D2C) e-commerce business across multiple international markets.
This is a senior, hands-on leadership role and the #2 in the e-commerce department, reporting to the VP of E-commerce. You’ll own revenue, profitability and customer experience across the international online stores, set the multi-market growth strategy, and lead a blended team of in-house specialists and external agencies.
What you’ll be doing
– Owning the international D2C P&L: business plan per market, rolling forecasts, costs and profitability
– Owning the commercial plan for the websites: launches, assortment, merchandising and promotions
– Overseeing all international online stores: localization, pricing, payments and compliance
– Owning the customer journey end to end and driving CRO and testing across markets
– Leading paid media, SEO and AI discoverability, and driving repeat purchase through CRM and loyalty
– Selecting and managing external agencies and partners
– Owning channel KPIs and per-market reporting to senior management
– Leading a team of managers across operations, performance marketing, order management, inventory planning and CRO
What’s on offer
– Hybrid work model
– Study fund (Keren Hishtalmut)
– Location: Central Israel
– 8+ years in e-commerce / D2C, including at least 3 years managing teams with P&L accountability
– Proven experience managing international e-commerce markets (must), ideally 7+ markets, Europe strongly preferred
– Strong track record in performance marketing, CRO and lifecycle marketing, with a data-driven approach
– Experience leading in-house teams and external agencies at scale
– Strong analytical skills and fluency with e-commerce metrics and tools (GA4 and similar)
– Excellent English and strong senior-level stakeholder management. Hebrew is not required
Advantages
– Hands-on experience with Shopify Plus and multi-store setups
– Background in premium consumer brands
– Experience with international SEO and AI/answer-engine visibility
– Experience in a global company with regional or local market teams
